iPhones within the music video for ‘A Stone Solely Rolls Downhill’ – Picture Credit score: OK Go
OK Go’s newest music video for “A Stone Solely Rolls Downhill” makes use of 64 iPhones and plenty of planning and inspiration.
OK Go is a bunch recognized for developing with distinctive music movies, with visible inspirations that goal to get viewers and listeners pondering and pondering.
From taking part in music on treadmills to dancing on motorized unicycles, to filming on a zero-gravity flight.
The corporate’s innovation is predicated on iPhones.
The video for “A Stone Solely Rolls Downhill,” posted on YouTube on Friday, prompts the viewer for a extra artistic work by saying it was made with “64 Movies on 64 Telephones.” It was then changed by an iPhone on stage, taking part in a video of band member Damian Kulash going by means of artwork and music.
Quickly, extra iPhones had been taken, with the singer strolling between them, after which put the prolonged members from one display screen to a different. Not lengthy after, new members appeared once more in several methods and doing multi-screen work.
Extra iPhones are put in on the display screen, with extra visible results created utilizing all of the cameras on the similar time. By processing the picture and the proper time, different results shall be created resembling a video mosaic of the identical face.
In an interlude, it was revealed that the group picture was displayed on an iPhone, printed and displayed on an iPhone, and so forth. The screen-in-screen recursive impact is eradicated within the creation of a 42-iPhone configuration.
After a multiscreen, multi-camera impact, the video ends with the singer alone in a room with no seen tools.
In a behind-the-scenes video from the Venture Administration Institute, it’s mentioned that the video was created by 64 particular person actors, after which performed again whereas it was set on the ground. Filming is tough, with the workforce needing to work out how every video shall be shot to realize the specified impact for the general use.
It took 1,043 individuals eight days to finish the video, with 577 hours of preparation by 31 individuals. For the music video 3 minutes 19 seconds.
